Show Me the Money When we think of the lifestyle of an elite athlete, we think of them living in fancy homes, driving luxury vehicles, hanging out with other social elites and having the ability to ensure the financial stability of their immediate family. In the realm of track and field this reality is far from the case. Even for the top echelon of the elite track and field athletes in the United States, many of them better have a career to jump to once father time finally ca

Mirror, Mirror on the Wall, Who’s the baddest Mark of Them All If you were asked to list the most popular trademarks in the US, what would your answer be? It would likely consist of Apple, Google, Coca-Cola, McDonalds, Wal-Mart, Bank of America, Microsoft, Pepsi, General Motors, Ford, Facebook, Nike and a few other household company names. When looking at such a list, what is one thing that they all have in common? They are all front and center of our daily lives. It’s a chal

Professional track and field athletes are committing financial suicide. Not in the sense that they are mismanaging their money but rather in the sense that they are not optimizing their worth. Many people believe that there is no money to be made in this sport for the average professional athlete. They argue that the fan base is sparse and declining on a yearly basis and that track and field events are not drawing spectators the same way major sports in the US manage. Althoug